About

Luke Truetken is a seasoned entrepreneur passionate about the green industry and digital marketing. His journey began in June 2011, mowing six lawns in his local community. Driven by dedication and a keen business sense, Luke scaled his first venture, Luke’s Landscaping, from servicing six lawns to an impressive 553 lawns a week by age 21. Opting for hands-on experience over a traditional college education, he balanced growing his business with night classes at a community college, ultimately selling Luke’s Landscaping to his biggest competitor in 2019.

Building on his success, Luke founded Online Edge, a digital marketing agency that served top franchises in the greater Dallas metroplex. In January 2022, recognizing his true passion lay in empowering the green industry, he launched LandscapeSEO. Through Landscape SEO, Luke aims to profitably help 250 green businesses achieve seven-figure growth within three years.

Beyond his entrepreneurial ventures, Luke is the author of The Green Dream: How to Grow Your Lawn & Landscape Business, host of The Green Dream Show podcast on Turf Up Radio, and creator of the Landscape Titans documentary series. Dedicated to educating and elevating the green industry, Luke combines his firsthand experience with strategic digital marketing to inspire and drive success for lawn and landscape businesses nationwide.